Require Senior Digital Marketing Manager

Gender : Male / Female

Location : Piplod, Surat

Qualification : Any Graduate / IT Graduate / IT Courses

Experience : 2 to 3 Years 

Salary : 30,000  /- to 35,000 /- (Negotiable)

Candidate's Skills : 

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficiency in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Roles & Resposibilities : 

• Develops digital marketing strategy identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.